One of my friends in going to Japan this summer and requested that I design him some business cards to pass out to the businesses he will be visiting. This is the first business card I've designed for someone not in the design field.
Without a logo, I had to use the font and layout to create visual interest. I also wanted his card to stand out among the usual boring layout for business cards. I chose the dark red for two reasons, 1. he loves red 2. it automatically catches the eye. Not to mention it is very classy when placed with black, white and gray.
I got inspiration from other business cards I looked at and turned the contact info on end. By graying it, I add texture, but leave the other info to stand out. There is a visual hierarchy in this design. Lining everything up is the key to this design. His majors/minors are lined up perfectly with the last letter of his last name. Then the contact info is lined up with the majors/minors. After lining everything up, I realized the card needed some form of solid structure, aligned text wasn't heavy enough. So I added a pin stripe. It adds that extra weight and structure. The contact info and major/minors have something to be grounded to. Not to mention it separates his name from the other info. The pin stripe adds a classic look, which will be (hopefully) appreciated in the business world, I mean, why else would they put it on suits?!
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