Campaign Logo

As many of you know, I don't do politics. In college I didn't care about who was running or platforms or any of it. ASG (Associated Student Government) was seen as pointless and a popularity contest. Usually, the Greeks ran and they didn't show an interest in us art students, so I didn't show any interest in them. All I saw were badly designed "campaign logos" and signs. They were difficult to read and did not provide any info about how or where voting was done or even why I should vote for these people. So when a friend of mine told me he was running for ASG treasurer, I rolled my eyes. Really? You want to get involved with these people? You want to be associated with badly designed campaign signs and stickers?

Yes, he did. I told him if he was going to run, then I wanted to help him with their (he and his running mate, Erica) design. He said I had full creative licensing! BOO YA!! This could be it!! The day that the ASG people actually cared about us art students (it's beside the fact that I graduated 2 years ago) and actually come to us for help, ghasp! Heaven forbid one asks the design students to design their posters and such. I saw this as a revolution, an opportunity to help these political types to break out of the mold of boring ineffective design.

So, this is what I came up with. No stars, no stripes, no blue... just red and white, school colors. I wanted it to be easy to read and to easily translate to stickers, signs, and banners. In the past, as rectangular format was used, I chose circular. Visual texture helps break up all of the info, I accomplished this by bolding, outlining, and changing the kerning ( space between letters). Conveying how and when to vote were very important. Graying their titles emphasizes as well as breaks up the info into more readability (this was Erica's idea).

It is a simple design and Chase and Erica love it. It is an honor to see my design all over campus, a designer's dream actually.

As far as my attitude change for ASG, I have actually met the people running for President and Vice President. They are unlike any other people I've seen run in the past. Genuine, authentic, approachable, humble, and able to cause good change on the campus, these are the qualities these people possess. One of their goals is to show students that things have changes with ASG and that it is no longer a popularity contest, but it is actually about what is best for the campus.