I have used the iconographic Ichthus for several reasons 1. Christian organization 2. Freshmen aka fish. 3. issues with life/faith can be like swimming up stream
Here are two designs I have come up with.
The one on the left:
Wanted to be more organic, take on the feel of water, stream like. Didn't want to use black, but a dark gray, as there are few things in nature that are truly pure black. The font has no perfectly straight lines...just like nature. The blue one of the left has a lighter gray font and stroke that makes the ichthus.
The one on the right:
Since this is appealing to new students, this one is a little more youthful, modern. There is a rhythm to the draw the viewer in. The font is long, emphasizing the "Up" of UpStream. Black is used to give it a clean look, adding to it's moderness.
COLOR:
I have used 3 colors (other than the neutral grays and blacks)
Lime Green: the original ministry's colors, not a good choice b/c though this is part of the ministry, it is important if it has it's own identity.
Light Blue: Fish swim in water, though water is rarely this color of blue ( streams, lakes, rivers) this color conveys water and is calming.
Red: Red is the schools colors to which this ministry belongs. It is good to associate with the school, but other than that, there is no other reason to use this color.
These three colors are appealing to most people, boys and girls alike.
I'm still playing with it, but I'd like to know your thoughts!
I think the name is awful... clearly it should say "Jasmine" inside the ichthus
ReplyDeleteleft side=win. i like the green best.
ReplyDeleteOf course Jazzy; why wouldn't our Freshman program be named Jasmine, it makes so much more sense than lame ol' "up stream" ;)
ReplyDeleteYea Ethan; I agree with you about the left side and I do like the green but I like it in all of the colors; no preference there at least. The right side just doesn't say anything to me at least; I don't negate its possibility but the name is "Up Stream" why in the world wouldn't it be the ichthus that looks like water. Lets be logical shall we?
I like the green, but that is mostly because green is my favorite color. I think I like the left side better. My only thought is that in some venues the thin lettering would be harder to read. But I absolutely love the name and I think both logos are pretty great. That ministry sounds very exciting!
ReplyDeleteLeft side all the way... and I'm partial to the blue. Green is my favorite color too, but I think this ministry needs something different. The red could have connotations with the blood of Jesus.
ReplyDeleteI think I like the blue one because it has a lighter gray outline than the other two.