Ok guys, due to the demand of my talents the time has come to create a logo and business name for design business. I have a simple style, no frills, no needless decoration, just the bare minimum. Keeping things simple is my goal, hence Creativity with Purpose. I also prefer black and white, but I can do color too. I am an amateur in the design world, so I have much to learn, but one has to start somewhere.
These are logos that I created for Black & White Studio. Here is why I like both of these. They exhibit several of the Gestalt principles of design:
proximity
closure
repetition
figure/ground: when the negative space is as important as the positive space ( negative space = the white space around these letters. positive space= the black letters themselves)
symmetry
asymmetry
continuity
hierarchy
balance
let me know which one you like ( you can dislike both) and why. Please use constructive criticism, I value your opinion. (disregard the watermark in the middle)
